Company Rebrand
During my first year with Spring Mobile the company went from solely marketing their own brand to emphasizing their status as an AT&T authorized retailer. In the marketing department we adopted the graphic standards of AT&T, making use of their colors, fonts and design elements to produce all our promotional materials. At that time the Spring Mobile brand was a presence in independently-owned stores throughout the Intermountain West so a lot of assets needed to be recreated over time.
The Spring Mobile logo needed to be updated and the relationship between the AT&T authorized retailer logo and the Spring Mobile logo needed to be rethought. This was a challenging rebrand but also fun because the new colors were much more exciting and the look was more current. All the changes were summarized in a new style guide that I executed for the company to reference.
Print Collateral
Website Redesign
Store Assets
Core stores were the locations with the most traffic. These stores were the first to receive new displays and signage emphasizing the AT&T brand while still maintaining the Spring Mobile name and culture that customers had grown accustomed to.
