When I joined the marketing efforts at Rethink the company had some established brand elements but needed to nail down a definite color palette, create more consistency across their materials and create some patterns and abstract elements to complement their designs. By working closely with the in-house marketing manager and developing many different assets over a year’s time, we were able to create a cohesive design system and put together a definitive style guide.
We started by creating event invitation templates that could be used by anyone on the marketing team to make unique postcard style invites for upcoming events. Next we designed new sales sheets, training manuals, promotional materials for various campaigns, and longer documents to serve teachers in the classroom. We also created a series of Windscape conference displays, pull-up banners and supporting conference booth materials.
Event Invitations
Sales Sheets
Professional Development Catalog
Training Manuals
Rethink Trainer (23-page training manual)
Rethink Trainer Plus (27-page training manual)
Rethink Trainer Plus for Administrators (9-page Implementation Guide)
Promotional Materials
Large-scale printed poster distributed to schools to promote data collection
Materials targeted toward specific users
Professional Services Materials
Samples of implementation plans for eleven different product levels
Support Materials
Conference Displays
Freestanding windscape displays, pull-up banner, tablecloth and podium
