TAHOE YOGA SHALA [ Logo Design Process ]

For Tahoe Yoga Shala

Role Year
Design 2017

cross process design house - Tahoe Yoga Shala - logo design process

The finished logo for Tahoe Yoga Shala features a tree with branches stretched upward toward the sky and roots firmly planted in the Earth. Balance is important in the logo, as it is in the practice of yoga. The graphic was born from a desire to express the idea of opposite movements that complement each other while resisting each other. In the middle of the tree the still point is held in place by these opposing forces.

cross process design house - Tahoe Yoga Shala - logo design process

I started out sketching all different types of trees. As the focus narrowed to roots and branches that would mirror each other I started drawing more abstract versions that were more like patterns than realistic branches.

Once my client chose a direction she liked best, I developed the style more, scanned a few images and started creating digital versions.

With the branch, root and trunk styles determined, I started combining the elements into a simplified mark, adding colors and fonts.

cross process design house - Tahoe Yoga Shala - logo design process

cross process design house - Tahoe Yoga Shala - logo design process

cross process design house - Tahoe Yoga Shala - logo design process

From this stage we experimented with more fonts and colors. My client ended up choosing earth tones and a simple sans serif fonts with thin lines similar to the tree branches.

cross process design house - Tahoe Yoga Shala - logo design process