TAHOE YOGA SHALA [ Branding & Marketing Materials ]

For Tahoe Yoga Shala

Role Year
Design 2017-2019

One of my favorite parts of design is taking one idea and expanding on it to create a series of related ideas. The central component could be a logo, a color palette or even a shape. A balance between repetition and variety allows brands to evolve while staying recognizable.

In developing marketing materials and advertisements for Tahoe Yoga Shala, we let the logo play a central role but experimented with different fonts and colors. Over a few years the logo itself evolved to stay in tune with where the style of the brand was going. The simplified version I created originally as a sticker design became the logo we used most often across new materials.

cross process design house - Tahoe Yoga Shala - vertical logos

Original vertical logos

cross process design house - Tahoe Yoga Shala - sticker version of logo

Sticker version

cross process design house - Tahoe Yoga Shala - business card design

Business card design

cross process design house - Tahoe Yoga Shala - guest pass design

Guest pass

cross process design house - Tahoe Yoga Shala - rack card

Rack card

cross process design house - Tahoe Yoga Shala - advertisement

Advertisement

cross process design house - Tahoe Yoga Shala - advertisement

Advertisement

cross process design house - Tahoe Yoga Shala - website banner

Website banner